Paceline Studios + Skylight

Proposal
Performance Creative
2026-05-12

Mother's Day Campaign

  • 3 creators. One gifting moment, three personas.
  • 18 assets delivered. Shot in 4k, 16:9 native, cut down to 9:16.
  • End-to-end. Sourcing, strategy, production, post.
  • 1+ million views. Only YouTube so far.

Shannon, Mom of 1. The new mom giving an honest review.

Top Mother's Day performer on YouTube that generated over 1 million views to-date.

Nate, Dad of 2. The dad unboxing and setting it up for the family.

Testing the dad's POV to add creative diversity.

Katherine, Mom of 2. The mom telling you what moms actually want.

Target older parents with toddlers; a POV of Skylight for the entire family.

Moving forward. Campaign work is a sprint. Performance creative is a marathon.


Our ask: Move to a monthly engagement. We invest in the team. You get sharper creative every month and more winners every quarter.

Hit rates need volume.

About 1 in 8 ads becomes a real winner. To find more, we need more swings.

Founders, plus the team behind them.

Cofounders are on every account. This helps us permanently staff the strategists, editors, and ops who turn briefs into winners.

Every month, we get sharper.

Month 6 work doesn't look like month 1. Briefs get faster. Voice gets tighter.

The next three months, together

  • $15,000 / month. All-in. No percentage of ad spend, no markups.
  • 30 assets per month. 5 creators per month, shot in 4k+, native 16:9, cut to any sizes that your team needs. Sourcing, creative strategy, production, post.
  • Creative diversity. Creators selected together for POV mix. Concepts and strategy tailored to each.
  • Perpetual usage rights. Every asset is yours forever.
  • How we work. 3-month engagement. Bi-weekly performance calls. Dedicated Slack channel.

Contact

Solomon Shaginyan
Brian Yip
founders@paceline.co